Wearing Glasses Is Metal

March 10, 2012

In a marked departure from its trademark acetate frames, Moscot, a New York City institution renowned worldwide for its iconic eyewear, has announced the launch of five striking new metal Moscot Originals styles — a first for the company. The new Moscot Originals, The Benno, Izzy, Mendel, Yosi and Zelda, are authentic replicas of styles from the Moscot family archives, circa the 1960s - 1970s. Each frame has been meticulously crafted to retain the fine details of its original construction including groove detailing along the temples, and acetate accents across the brow. The Izzy and The Mendel also feature fashion tint lenses.

The new metal frames launch concomitantly with the company's bold, exciting new Moscot Metal Campaign, featuring the most recognizable names in heavy metal.

More than just a play on words, philosophically Moscot felt a real connection between who Moscot is as a brand and what these men and women stand for as artists. All are authentic, genuine, creative, fun, unconventional, humble, non-conformists, who know where they come from, what they like, and what works for them, so that's what they do... and that's what makes them each Originals.

The campaign was created in house by the Moscot creative team — conceptualized and photographed by Moscot co-president Wendy Simmons and marketing coordinator Bianca Pizzoferrato, with post production by Louie Lepore, costume styling by Santiago Siguenza, and makeup by Breanna Williams. The 2012 campaign was shot at the iconic Williamsburg metal bar Duff's Brooklyn and features the following heavy metal musicians and radio/TV personalities:

* Alex Skolnick (TESTAMENT)
* Chris Adler (LAMB OF GOD)
* Faisal Talal (ACRASSICAUDA)
* Jesse Leach (KILLSWITCH ENGAGE)
* Jose Mangin (SiriusXM)
* Juliya Chernetsky (Fuse TV)
* Marwan Riyadh (ACRASSICAUDA)
* Matt Heafy (TRIVIUM)
* Scott Ian (ANTHRAX)
* Zakk Wylde (BLACK LABEL SOCIETY)

Each pair runs from $255 for frames and $285 for tint lenses and is available at Moscot.com.

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